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Storialab is a design studio - based in Graz, Austria - active in the field of Exhibition Design, working from concept to production, with a curatorial approach and a focus on research. Storialab organises workshops, residencies and design exhibitions.


Alice Stori Liechtenstein is design curator and exhibition designer. After studying architecture and design in Milan and Barcelona, and working a number of years in Milan, she moved to Austria in 2003 and set off independently.

Her passion for Design and her desire to support Design culture, has brought her to start the project Schloss Hollenegg for Design, a program offering young emerging designers the opportunity of working in residence at Schloss Hollenegg, as well as organising exhibitions and symposia. 

She is lecturer for the Exhibition Design Master at the FH Joanneum in Graz and writes a design blog Alice in Whateverland. She is the curator of Operae, design fair in Turin. 

She lives with her husband and three children in the Styrian countryside and works between Austria and in Italy.