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Storialab is a creative laboratory for design based in Graz, Austria.

The studio is active in the field of Exhibition Design, working from concept to production, with a curatorial approach and a focus on research. In an aim to support Design Culture Storialab organises workshops, residencies and design exhibitions. 

In Milan, Storialab collaborates with Atelier Biagetti, designing retail spaces, unusual interiors and installations.

Storialab also works on Brand Identity and Corporate Image, designing logos, packagings, leaflets, catalogues, posters and invitations. It specialises in small businesses and start-ups, and works with few selected clients, in order to offer a full service, with an italian flair.

Alice Stori Liechtenstein founded Storialab in 2003, having studied architecture and design in Milan and Barcelona. She works together with Atelier Biagetti in Milan, on projects of exhibition design and visual communication. She is visiting lecturer for the Exhibition Design Master at the FH Joanneum in Graz and a finalist of the Curate Award.

In January 2014 Alice launched her design blog. She travels regularly to fairs and exhibitions, visiting studios and engaging up and coming designers. 

She currently lives near Graz, with her husband and three children. In her free time she is a fundraiser for Project Kinder, she illustrates stories and writes a blog

We have worked with

4Pareti, Atelier Biagetti, Alessandro Guerriero, Bronsugar, Davide Conti, Decorartist, Dsign, D&C, Holztreff.FH JOANNEUM, KirisArtworks, Laurent-Perrier, Leila Marzocchi, Limoni di Amalfi, Markus Benesch, Mohik, Malastrana, Mothergoose, SAB, Shiatsu Kupfer, Terre Thuria, Triennale di Milano, Twinings, VeniniYoox