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Storialab is a creative laboratory for design, based in Graz, Austria.

The studio is active in the field of Exhibition Design, working from concept to production, with a curatorial approach and a focus on research. In an aim to support Design culture, Storialab also organises workshops, residencies and design exhibitions. 

Storialab also works on Brand Identity and Corporate Image, designing logos, packagings, leaflets, catalogues, posters and invitations. It specialises in small businesses and start-ups, and works with few selected clients, in order to offer a full service. With an italian flair!


Alice Stori Liechtenstein studied architecture and design in Milan and Barcelona, and has been working in the field of design since 2000. She founded Storialab in 2003, and works on projects of exhibition design and visual communication. She is visiting lecturer for the Exhibition Design Master at the FH Joanneum in Graz. She is a finalist of the Curate Award.

In January 2014 Alice Stori Liechtenstein launched her design blog AliceinWhateverland. In order to write daily, she visits regularly artists studios, designer’s ateliers and travels to fairs and exhibitions. Her passion for Design and her desire to support Design culture as well as emerging and talented designers, has brought her to start the project Schloß Hollenegg for Design.

She lives with her husband and three children in the Styrian countryside.