Storialab is a design studio founded by Alice Stori Liechtenstein and based in Austria. It is active in the field of Exhibition Design, working from concept to production, with a curatorial approach and a focus on research. Storialab also organises workshops, residencies and design exhibitions in conjunction with Schloss Hollenegg for Design. 


Alice Stori Liechtenstein (Milan, 1978) is an independent design curator. After studying architecture and design in Milan and Barcelona, she worked a number of years in Milan as exhibition designer. She moved to Austria in 2004 and set off independently. From 2014 to 2017 she wrote a daily design blog, during which time she started analysing the changes in the design disciplines. She is the founder of Schloss Hollenegg for Design, a project to support design culture by offering an exhibition platform and a residency program to young emerging designers. She was the curator of Operae in 2017. She is a public speaker and a lecturer for the Exhibition Design Master at the FH Joanneum in Graz.