Storialab is a design studio founded by Alice Stori Liechtenstein and based in Austria. It is active in the field of Exhibition Design, working from concept to production, with a curatorial approach and a focus on research. Storialab also organises workshops, residencies and design exhibitions in conjunction with Schloss Hollenegg for Design. 


Alice Stori Liechtenstein (Milan, 1978) is an independent curator specialised in contemporary design. After studying architecture and design in Milan and Barcelona, she worked a number of years as exhibition designer. From 2014 to 2017 she wrote a daily design blog, during which time she started analysing the changes in the disciplines related to design. She is the founder of Schloss Hollenegg for Design, an international project based in Austria, to support design culture by offering an exhibition platform and a residency program to young emerging designers. She was the curator of Operae in 2017. She is a public speaker and a lecturer for the Exhibition Design Master at the FH Joanneum in Graz.